McCormick Company recently announced becoming part of the sandbox agency. According to Mark Perrin, President of McCormick and a principal with sandbox, the agencies that make up sandbox “play together well.”

I spoke with Mark about this new relationship. sandbox is a full service advertising agency established through the combination of complementary entrepreneurial firms that share the “play together well” ethos of collaboration, bringing highly specialized talent to their clients. Headquartered in Chicago, sandbox services clients from eight office locations across the U.S. and Canada.

Also joining sandbox are ONE Advertising and Underline Communications. With these additions, sandbox will comprise 337 employees with a substantial presence in eight U.S. and Canadian cities: Chicago, Kansas City, New York, Toronto, Los Angeles, Des Moines, Amarillo and Indianapolis. Chicago-based GA communications became the first agency to join sandbox in 2014.

Each founding member shares in the sandbox ethos of collaboration; a “play together in the sandbox” philosophy that has been the driving force behind the brand and is the vision of two veteran agency executives who have spent their entire careers in the advertising and marketing industry – John Hilbrich and Mark Anthony.

Learn more about what this deal means to McCormick Company in this week’s program: McCormick Joins sandbox

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