New Holland has just published episode #4 in its Seeds of Life Series, “A storytelling project for the Heroes who feed us all.”
New Holland Agriculture presents “A Sustainable World”, fourth episode of The Seeds of Life Series at Expo2015. Come and discover generations of our Heroes #ThanksToHeroes. Follow our farmers in their continuous efforts to meet the growing demand for food and protect the future of the environment.
As farmers, our Heroes have the duty to protect the Earth, trying and waste as little water as possible, using biomass, and building anti-desertification barriers.
To generate electricity, they use biogas deriving from livestock effluent and cereal silage, and by burning wheat straw in thermoelectric generators they supply electric energy and heat to the surrounding cities and business activities.
Thanks to water storage, they reduced water consumption by 30% per square meter of field crops over the last 10 years. A farm can reduce the effect of wind, and help control desertification to improve the Earth’s climate. Watch how together, we feed the world #TogetherWeFeedTheWorld @Expo 2015.
Find out more on the New Holland website, dedicated to the new worldwide campaign to reach the Expo Milano 2015 broad audience.