A free webinar series from The Center for Food Integrity (CFI) explores how the agriculture and food industries can effectively communicate complex technical and scientific information to a public that often doesn’t accept what scientific consensus says is true.

The series of six hour-long webinars, which begin Thursday, January 15, are based on CFI’s new consumer trust research, “Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies.” The research provides a roadmap for those in today’s food system to help make science make sense to an increasingly skeptical public and encourage consumers to consider sound science when making decisions about the food they eat.

Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies
Thursday, Jan. 15, 1-2 p.m. CST
Learn more about our latest research and how the food industry can make complex and controversial technical information relevant and meaningful to its most important audiences.

Cracking the Code on Food Issues: Connecting with Millennials
Thursday, Jan. 22, 1-2 p.m. CST
CFI details the attitudes of today’s Millennials when it comes to the sources they trust most and communicating technical messages that resonate.

Cracking the Code on Food Issues: Making Messages Meaningful to Moms
Thursday, Jan. 29, 1-2 p.m. CST
Moms often make the majority of food purchasing decisions for their families. Learn how to break down barriers, bring balance to controversial issues and build trust.

Cracking the Code on Food Issues: What Foodies Crave
Thursday, Feb. 12, 1-2 p.m. CST
Foodies can be the food system’s biggest fans and most vocal foes. CFI offers insight on how to best communicate technical information to champion informed choice.

Cracking the Code on Food Issues: Insights into Antibiotic Resistance
Thursday, Feb. 26, 1-2 p.m. CST
See which messages and messengers make the biggest impact with Moms, Millennials and Foodies when communicating about issues surrounding antibiotic resistance.

Cracking the Code on Food Issues: Insights into Foods with GM Ingredients
Thursday, March 12, 1-2 p.m. CDT
Learn how to best communicate and build trust with Moms, Millennials and Foodies when it comes to the controversial issue of GM ingredients in food.

To register for the above webinars log on to www.foodintegrity.org/research/2014-research-webinars.