It’s the most wonderful time of the year, as the college football bowl season kicks off this weekend. In what should be a great matchup, the men in blue from the Air Force Academy (9-3) take on Western Michigan (8-4) on Saturday, December 20th in the Famous Idaho® Potato Bowl in Boise, Idaho, highlighting America’s potato growers nationwide on ESPN.

“The Famous Idaho® Potato Bowl has become a tradition for the Idaho potato industry. It’s really the only opportunity for growers, shippers, processors and vendor partners to come together and support a nationally recognized sporting event that showcases the potato, one of Idaho’s most important agricultural products,” said Frank Muir, President and CEO, Idaho Potato Commission (IPC). “More people purchase Idaho® potatoes in November and December than any other time of year and this bowl game helps remind millions of consumers to always look for the famous ‘Grown in Idaho®’ seal when buying potatoes.”

Idaho potatoes will be on prominent display throughout the game, with signage throughout the stadium, TV and radio ads, the Famous Idaho® Potato and Idaho® potato logos on the field, and the Great Big Idaho® Potato Truck, “the largest potato on wheels,” parked in the stadium parking lot partaking in all the pre-game festivities.

This should be a good sign for my beloved AF Falcons: the showdown is played on the blue turf in Boise, Idaho.