Recent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing.
I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well as social meaning and that “law is a minimum and ethics or integrity are a much higher standard.” He says integrity is food marketing is one of the most important areas to have it since food is a product we consume. Can’t disagree with that! Listen in on our conversation to hear more of Clarke’s thoughts on this subject.
Interview with Clarke Caywood