The European Union is trying to sell the public on their Common Agriculture Policy while promoting agriculture with a campaign, “Taking Care of Our Roots.”

Designed to be greener, fairer and more efficient, the CAP reform aims to reinforce the partnership between Europe and its farmers and deliver real benefits to more than 500 million EU consumers. It also provides an excellent opportunity to bring together EU citizens, farmers, NGOs, other rural actors, national, regional, local authorities, and the European Commission to better understand and debate the importance of agriculture in our lives – and those of future generations.

Here’s a video that delivers the message, Our Life, Our Roots. What do you think? Should USDA run a campaign like this?