Authority Minute Now “The Minute” by FMC

Chuck Zimmerman

The MinuteJake Turner must be kicking butt as the Minute Man for FMC Crop Protection. We’ve known his online video series as the Authority Minute. Well, now it’s going to be just “The Minute” by FMC. The content will include an expanded territory and more topics, crops and issues. You can find in online at

“Since launching Authority Minute nearly a year ago, we’ve received numerous comments from growers and retailers who want information beyond soybeans and weed management,” said Paul Redhage, FMC Agricultural Solutions North America strategic communications manager. “By adding more content for a wider audience, others will be able to learn from experts around the country.”

Host Jake Turner will continue to lead viewers as he travels across the country talking with experts on topics from insect resistance and starter fertilizers to tank mixing and sprayer calibrations. Upcoming new episodes will feature a weed identification challenge and the topic of tackling summer annuals.

The transition also includes a Watch and Win Sweepstakes. Account holders who view the online episodes will automatically be entered to win the grand prize – a dream vacation of their choice from one of six destinations, valued up to $5,000. Five first-place winners will receive $500 airfare vouchers and 20 additional winners will receive digital cameras. The sweepstakes entry period ends May 30, 2014. Winners are selected at random and will be notified in June. Sweepstakes rules and regulations are posted online at

Agribusiness, Crop Protection, FMC, Video