Farm Journal Media Acquires American Countryside

Jamie Johansen

FarmJournalMedia-LogoToday Farm Journal Media announced the acquisition of ‘American Countryside’ from it’s founder, producer and well-known, ANdrew McCrea.

‘American Countryside’ is a nationally syndicated daily radio program featuring the “people and place unique to rural American.” Don’t worry, Andrew will continue to host the program, plus join Farm Journal Media as a multimedia contributor.

The three-minute, short-form radio vignette has been on the air since 1996 and airs on more than 100 stations across the Midwest, including several of the nation’s leading farm radio stations.

“Broadcasting from his large grain and livestock farm in northwest Missouri, McCrea is the real deal, fully embodying the ‘muddy boots’ tradition at Farm Journal Media,” said Brian Conrady, Senior Vice President of Farm Journal Broadcast. “This real-world perspective gives Andrew a distinct ability to find and tell stories that showcase the true spirit of life in rural America.”

Farm Journal Broadcast will also be launching a television version of ‘American Countryside’ to air on “US Farm Report,” a weekend news report produced and distributed by Farm Journal Media.The radio program will also see expanded reach on the company’s web portal, AgWeb.com. “American Countryside’s” editorial, production, distribution and advertising sales efforts will also be integrated into Farm Journal’s multimedia business.

“I am excited to join Farm Journal Media,” McCrea noted. “Our new partnership provides the opportunity to bring ‘American Countryside’ to more listeners in more ways, with expanded radio coverage, as well as new features on television and promotion in print and on the web.”

The addition of ‘American Countryside’ comes just one year after Farm Journal Media’s launch into farm radio with the acquisition of “AgriTalk” in December 2012.

Ag Groups, Media