During Nufarm’s recent farm media tour, the company highlighted Nuseed, a branch off the parent company.
Chuck and Jody Heemstra, Red River Farm Network, met up with Tom Kroll, Product Manager in Seed Treatment for Nufarm. Tom works with products from the earliest idea of them all the way to market and helps with the technical aspects too.
“Nuseed is kind of the umbrella within the bigger umbrella, which is Nufarm. Nufarm is the parent company and within that we have an organization called Nuseed. Nuseed is focused on the gene technology of sorghum, sunflower and canola. We also have the seed treatment component which is a sister to the genetics.”
Nufarm describes themselves as a second-tier company. Tom says they won’t be bringing on new chemistries like their bigger competitors, but their focus is taking existing chemistries and building from them and giving growers the best value from a product.
Tom goes on to explain what areas of seed treatment they are working on, their custom blending and what we can see from them in the very near future.
You can listen to Chuck and Jody’s interview with Tom here: Interview with Tom Kroll