RFA Ethanol Podcast

O.H. Kruse Takes Time to Listen

Chuck Zimmerman

Chad PinterThere is no doubt the Great Opportunities event O.H. Kruse held was customers focused. But it was more than simply honoring customers, it was a chance to listen to their opinions on products and strive to help them overcome their farming challenges.

I caught up with Chad Pinter, CFO, O.H. Kruse, and he shared what it mean’t to put on a customer appreciation event and what feedback they have received from such valued customers.

“It’s a way for us to get close to our customers and understand what challenges they are facing, educate them on the trends in the industry that we see and make sure we have a lot of opportunities to interact with them while charting a path forward that works for both of us.”

Customers were able to share their opinion on what products moved faster than others and why. Employees also got to ask questions about what draws customers to specific products. O.H. Kruse takes pride in the chance to listen to their customers and actually act on the response they receive.

“We have gone through a very challenging time over the last number of years because a lot of our customer base hasn’t been profitable. That’s changing. Feed prices have come off and we are seeing people come back to profits and that’s healthy for everybody. It’s going to take a long time to recover the loses that occurred by our customers, but every step in the right direction is positive.”

You can listen to my interview with Chad here: Interview with Chad Pinter

2013 O.H. Kruse Photo Album

Agribusiness, Audio, Feed, O.H. Kruse