We’ve heard a lot about consumer attitudes about and consumption of meats like beef and pork but how about seafood? Well the Seafood Industry Research Fund sponsored a research study to do just that. Working with Virginia Tech’s Department of Food Science and Technology the research was used in the development of educational videos that address gaps in consumer knowledge and barriers to purchasing seafood.

“There are many seafood lovers out there who don’t even know it yet,” said SIRF Chairman Russ Mentzer. “For some, seafood can seem challenging. This research helps identify exact consumer concerns, letting us know where the industry needs to focus our educational efforts and how to reach new customers.”

The research finds many consumers simply don’t know how to buy and prepare seafood at home. Further complicating things many are also confused about the health benefits.

Here is one of those videos:

You can find the other one here.