NAMA Fall Conference

Lisa Hightower Joins United Fresh Produce Association

Chuck Zimmerman

Lisa HightowerI love seeing a fellow Florida Gator out in the ag communications workplace.

Dr. Lisa Hightower has joined United Fresh Produce Association as the association’s new communications manager. Lisa will produce the Inside Fresh United weekly online newsletter, develop content for United’s website and social media sites, work with news media, and promote awareness of United Fresh events, including the upcoming Washington Public Policy Conference.

Lisa brings skills in journalism, photography, and publication design to her new role at United Fresh. She has developed communication and education campaigns on a wide range of agricultural issues, including food safety, sustainable agricultural practices, beginning farmer training, and enterprise development. Lisa also has experience using social media to reach diverse audiences.

“Lisa’s experience with social media and promoting awareness about critical agricultural issues will help United Fresh keep its members and the fresh produce industry informed and engaged,” said Ray Gilmer, vice president of issues management & communication.

Ag Groups, Food, Produce