I’m echoing Dairy Carrie’s comment that Panera Bread has lost another customer. She explains things much better than I can.

This is the story of another company thinking they must portray their product as healthy while at the same time insinuating that other products are not. I have no doubt that there are Panera customers who want products like antibiotic free chicken. But they’re claiming it tastes better. Yeah. Right. But the kicker is the Panera EZChicken. It looks like a drug capsule in white and red to me. The images you’ll find like the one here seem to suggest that farmers that use antibiotics to raise chickens are lazy. I wonder how many of their customers will buy that. Probably a lot who are not well informed.

Give Dairy Carrie’s post a read and let me know what you think.