Hello and welcome to the ZimmCast. In this week’s program we’ll learn more about the newly announced Rural Radio channel on Sirius XM.

I visited with Randy Bernard, CEO, Rural Media Group, who says that a full time satellite channel of rural news and information has been a dream of Patrick Gottsch, Founder of Rural Media Group, Inc, for years. Randy says it was the first project he was handed when he came on board. The launch date for programming on Sirius XM channel 80 is July 15 and Randy says the anchors are already practicing in Nashville to be ready. You can hear him review the programming lineup.

Randy says that Rural Radio was the missing piece in the group of media channels that includes RFD-TV, Rural TV, the RFD-TV Magazine and more. He says that besides communicating with the rural audience they hope to be a bridge to the mainstream urban public.

Listen to this week’s ZimmCast here: Rural Radio on Sirius XM

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.