I don’t know about you but I’ve been seeing a whole lot more of New Holland in the last couple years. And that includes outside of the work we’ve been doing with the company through their support of our coverage of industry events. The driving force is Abe Hughes, VP, North America, seen here talking with construction industry media representatives this week. Abe has not only been putting together a new team but has also undertaken the just announced integration of the construction equipment products with agriculture products.
In a strategic move designed to better serve the needs of compact tractor and light construction equipment customers, New Holland Construction marketing functions in North America have been integrated into New Holland Agriculture’s new Pro Work Tools marketing segment group.
The Pro Work Tools market segment encompasses farmers, landscapers, municipalities, construction companies, grounds maintenance contractors and others who use tractors as well as light construction equipment in their day-to-day business operations.
I spoke with Abe during this week’s New Holland Construction Media Event about this integration and what it means to the company, dealers and customers. Abe says it’s a lot more than just marketing.
Listen to my interview with Abe here: Interview with Abe Hughes