At the National Agri-Marketing Conference last week I had the chance to catch up with Amy Bradford, GROWMARK manager of corporate communications, to find out why NAMA is important to them. Amy says the opportunity to network with others in the industry, but even more important is the support of future agri-marketing professionals. “NAMA is very supportive and committed to …
Let’s Have a Digilogue
“Digilogue — Where High Tech Meets High Touch” was the title of the opening keynote presentation at the 2013 Agri-Marketing Conference. Our speaker was Anders Sorman-Nilsson, Thinque. Anders spoke to us about three major trends impacting the agricultural economy now and into the future. Those include the idea of digital disruption, that even though everything is being digitized we can’t …
Update on BASF Becker Underwood Integration
Becker Underwood and BASF hosted ag media representatives on Friday for a tour of the plant facility in St.Joseph, Missouri with an update on inoculant and polymer technology, as well as progress on the integration of Becker Underwood into the new Functional Crop Care division of BASF. BASF officially closed the deal to acquire Becker Underwood last November and announced …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
New Resources Available for Dairy Producers
The Innovation Center for U.S. Dairy announced new science-based resources available for dairy producers, processors, industry partners and stakeholders. The resources help the industry act on the unprecedented scientific research commissioned as part of the U.S. Dairy Sustainability Commitment — a collective effort of the dairy value chain to measure and improve the sustainability of U.S. dairy from farm to …
Zimfo Bytes
Agriculture data and marketing solutions company Farm Market iD, announced it has launched a new website in conjunction with new branding. Paulsen Marketing has discovered just how influential online contributions are to purchase decisions for rural lifestylers. This year Ukraine will launch a line of high-performing harvesting combines Tucano-440 jointly with the German company CLAAS. The National FFA Convention & …
Chicken Media Summit Panelists
Day three of the Chicken Media Summit gave attendees the opportunity to listen and get their questions answered. The National Chicken Council and US Poultry & Egg Association brought together executives, researchers, vets and other experts to serve on panels to address industry trends, challenges and other hot topics. Bill Roenigk, Senior Vice President for the National Chicken Council, served …
Embracing Transparency in the Poultry Industry
The second day of Chicken Media Summit was all about transparency. Members of the press were invited to tour a hatchery, grower barn, processing plant and waste water treatment facility. This allowed for them to see with their own eyes the complete life of a chicken from egg to plate. And most importantly, get all questions answered. Sanderson Farms was …
Brownfield Parties On
Some people seemed to be moving a little slow this morning at the Agri-Marketing Conference. Could be a little bit of Brownfield Party Syndrome. Happens to the best of us! Last night Brownfield partied on in style at the Dubliner in the K.C. Power & Light area. Cindy and I were there with cameras in hand to “document” it for …
Zimfo Bytes
R&D LifeSciences announces its new and improved website with the latest products and advances in technology and research. Agriculture Secretary Tom Vilsack appointed five representatives to serve on the Peanut Standards Board. American Royal volunteers were celebrated at a dinner and awards ceremony hosted at the American Royal Complex Tuesday evening April 16. The U.S. Farmers and Ranchers Alliance’s next …