“Digilogue — Where High Tech Meets High Touch” was the title of the opening keynote presentation at the 2013 Agri-Marketing Conference. Our speaker was Anders Sorman-Nilsson, Thinque. Anders spoke to us about three major trends impacting the agricultural economy now and into the future. Those include the idea of digital disruption, that even though everything is being digitized we can’t forget that our hearts are still analog and that consumer demands of farmers are now shifting.
Anders wanted attendees to leave with the idea that “You need to find the balance in your marketing between tradition and technology, between the old school and the new school ways of reaching your farmers.” He also says, “Don’t throw the analog baby away with the digital bath water.”
Listen to my interview with Anders here: Interview with Anders Sorman-Nilsson