NAMA Names Nickerson 2017 Marketer of the Year

Cindy Zimmerman

The National Agri-Marketing Association (NAMA) has named Bader Rutter CEO Greg Nickerson has been selected as the 2017 NAMA Marketer of the Year. Through his leadership, Greg Nickerson has helped Bader Rutter become the country’s largest agricultural marketing agency. Since 2009, when Nickerson was put in charge, the agency has nearly doubled in size. Perhaps even more significant is Nickerson’s …

NAMA

NAMA Honors Mike Stern as Agribusiness Leader

Kelly Marshall

Mike Stern, Chief Executive Officer of The Climate Corporation, a subsidiary of Monsanto Company, has been selected as the National Agri-Marketing Association (NAMA) 2017 Agribusiness Leader of the Year. The award, considered NAMA’s highest honor, will be presented at the 2017 Agri-Marketing Conference in April. Mike Stern exemplifies the spirit of the award through his understanding of the challenges farmers …

Award, NAMA

Best of NAMA Winners From Region V

Chuck Zimmerman

The regional awards in the Best of NAMA competition are being announced this month. The National Agri-Marketing Association chapters: Carolinas/Virginia, Midsouth, Florida and Southeastern had events. Out of the 214 entries submitted in this region, attendees at each event learned who would be eligible to compete in the National Best of NAMA Competition. Download a list of the winners and …

NAMA

NAMA Turns Sixty

Chuck Zimmerman

No, I was not at the founding meeting. But I’ve been involved with NAMA for a lot of years. Congratulations to the National Agri-Marketing Association for reaching the big 6-0! The National Agri-Marketing Association (NAMA) proudly marks 60 years of advancing the professional development of agri-marketers across the country this year. Since 1957, when a small group of ag marketers …

NAMA

New Award Celebrates Next Gen of NAMA

Jamie Johansen

Do you know someone with a bright future in the agricultural marketing industry? If so, it’s time to shine the spot light on them. To thrive in the future, the National Agri-Marketing Association (NAMA) community needs to develop and support the next generation of members. Nominate a young professional in your company for the Next Gen NAMA Award who has …

Ag Group, Award, Marketing, NAMA

Re-energizing The @OfficialNAMA Brand

Chuck Zimmerman

The National Agri-Marketing Association (NAMA) brand is getting re-energized thanks to a fresh look at the organization’s mission, especially why it exists and membership value. Sounds very logical for an organization of members involved in agricultural marketing! Here’s are NAMA’s key pillars: Focus on agriculture Agri-marketing education that increases skills Connections that advance careers Student involvement that secures the future …

NAMA, Video

Get Consumer Marketing Inspiration for Ag Marketing Success

Chuck Zimmerman

One of the breakout sessions during the NAMA Fall Conference was a presentation by Stacie Marshall, Bayer CropScience. The session title was “Working Together to Help Growers: What Agriculture Can Learn From Consumer Marketing.” Stacie started out by dispelling some myths about farmers that she has heard, even from people involved in agricultural marketing. For example, some people still believe …

Audio, Bayer, NAMA

Professional Dev Awards at #NAMAFall16

Chuck Zimmerman

The National Agri-Marketing Association honored the winners of the Professional Development Awards of Excellence today. I’ve recorded their comments upon receiving the awards. Let’s start with Marcy Tessmann. Marcy is the recipient Communicator of the Year Award. Listen to Marcy’s comments here: Next up is Bill Brozak, Colle + McVoy/Exponent. Bill received the Public Relations Professional Award. These awards are …

Audio, Award, NAMA

#NAMAFall16 Underway

Chuck Zimmerman

Hello from the National Agri-Marketing Association Fall Conference in Raleigh, NC. Here’s the good looking executive committee during our welcome reception last night. We’re into the meat of the program today with our keynote session taking place now featuring Gerry O’Brion, “What Big Brands Know: Navigating Change. Breakout sessions occur after that before our evening reception. I’m collecting photos from …

NAMA, Video

It’s #NAMAFall16 Week

Chuck Zimmerman

It’s time for the 2016 National Agri-Marketing Association Fall Conference. Yours truly is headed that way today. Want to know who is going to be there? Check here. This year our keynote sessions will contribute to your career success. From wanting to achieving, learn simple steps to accomplish your goals and accelerate your success. Change is inevitable; discover how to …

NAMA