It’s possibly one of the best Super Bowl commercials of all time … Dodge Ram Trucks’ spot featuring the voice of Paul Harvey, reading in his characteristic way the moving poem, “So God Made a Farmer,” set to stirring images of the people who make possible our daily bread (and milk and meat and fuel). At the recent National Farm Machinery Show, Case IH’s Dan Danford explained his company’s role in their sister company’s memorable commercial.
“It’s been amazing what kind of spotlight this has put on U.S. agriculture,” Dan said, adding that in just a short time, it helped raise $1 million in donations for FFA. He considers it an absolute gift for Case IH to be part of this successful program to highlight the importance of agriculture in 2013, what the company calls The Year of the Farmer. “They included us because of our long relationship with FFA… 65 years as a supporting partner. And we are taking this torch and running with it!”
Dan said there’ll be more to come, including possibly a photo book. And Case IH wants to be a part of it all. “We are working with them to say, ‘What can we do to keep this going?’ Because the more people ask questions, the more they’re going want to know and be involved.”
You can listen to Chuck’s interview with Dan here: Interview with Dan Danford
And just in case you’d like to see it one more time.