The 2012 Trade Talk during the National Association of Farm Broadcasting’s annual convention served as another successful opportunity for agriculture organizations to share what they are doing to serve their customers and the consumer.

An example of this was when I sat down with Bob Haselwood, Treasurer for the United Soybean Board and Kansas crop farmer, at the recent event. Bob shared with me how USB is working to ensure that the U.S. soy industry and its customers have the freedom and infrastructure to operate. He also discussed ways they are helping fund educational endeavors to stimulate the conversation about agriculture.

“The United Soybean Board wants to help increase the profitability for soybean farmers. We’ve got several key areas we work in based on our long-term strategic plan and that is we want to work in meal, oil, customer focus and freedom to operate.”

“One of the big things we do is help fund United States Farmers & Ranchers Alliance. Several organizations are big in that and we are one of the big sponsors of that. USFRA is one way to get dialogue started with consumer groups so we can get our story across and show we do have a safe, sustainable and secure food supply.”

Listen to my interview with Bob here: Bob Haselwood - USB

2012 NAFB Convention Photo Album