When O.H. Kruse Grain & Milling decided to hold a dealer appreciation day they viewed it as an investment in their dealers and their brand name according to Kevin Kruse, President/CEO. He says it is an opportunity to re-present their brand. Kevin spoke to attendees during the evening dinner.
I spoke with Kevin before dinner and asked him what message he wanted to share with the folks attending. He said, “We’re a family business and that they’re part of our family. We really appreciate and are proud to be doing business with these people. It’s a thank you and it’s a discussion of how we can work together to improve both our businesses. That’s the focus.” Kevin also spoke about the challenges in the feed industry and what he sees in the future for the company.
Listen to my interview with Kevin here: Interview with Kevin Kruse