Farm Roads to Urban Intersections

Chuck Zimmerman

The Ag Institute of Florida is going social on their next luncheon workshop. It’s called “Farm Roads to Urban Intersections, a workshop exploring social media avenues from planning your trip to “are we there yet?” I know you’ll enjoy seeing Ryan speak, a great agvocate!

Nationally recognized writer Ryan Goodman, known for his daily blog “Agriculture Proud,” will be the keynote speaker for the luncheon. Goodman, a young cattle rancher from Arkansas, will share his passion for agricultural advocacy and insights on blogging to bridge the gap between farmers and urban customers.

“It’s not a matter of ‘if’ a company or organization is going to use social media as part of its public relations and marketing – it’s a matter of ‘how.’ This workshop brings together experts who can help with strategy and messaging to make sure you’re getting the results you want from your social media efforts,” said Lisa Lochridge, president of the Ag Institute and director of public affairs for the Florida Fruit & Vegetable Association.

This event includes the Agriculture Institute of Florida’s 2012 Annual Meeting and lunch. Registration is required.

Ag Groups, Social Networking