FMC is holding a series of Anthem Field Plot Tours around the midwest. I had the opportunity to attend the event in Ames, IA this week. To find out what we were going to learn I spoke with BJ Fuhrman, Retail Marketing Manager for FMC.

To start with, the event brings in retailers from across the state to learn about new FMC products and see them in test plots in the field. Of course Anthem herbicide was a big part of the program. BJ says the company is hoping to have full EPA registration of the product by this fall which would allow for some fall sales and of course leading into spring 2013. The field plots we got to see after some opening presentations showcased Anthem in both corn and soybeans. He says they were designed to show Anthem’s strength not only on its residual components but also against some of the competitive products currently on the market. This information is very helpful to their retailers when it comes time to market the product. It is a new active ingredient chemistry which is a broad range herbicide that will have a focus on corn first in 2013 and then soybeans.

List to my interview with BJ here: Interview with BJ Fuhrman

You can find photos from the event here: FMC Anthem Field Plot Tour Photos