When it comes to FarmSight, Jerry Roell has the insight. He’s John Deere’s Director, FarmSight, Intelligent Solutions Group. Jerry says they began developing FarmSight about two years ago looking at three areas. The first of these is machine optimization and trying to figure out how to make machines more efficient, more productive and to monitor machine help. The second area of focus is logistics since farms are growing and their customers are having to manage a growing fleet of machines. The idea is to improve communications including how machines “talk to each other.” The third of focus is decision support to help make it easier for customers to make decisions.
Jerry provides some examples of specific products/services that have been developed as a part of this process including the recently launched MyJohnDeere.com.
You can listen to my interview with Jerry here: Interview with Jerry Roell