New Holland has some big news and Abe Hughes, VP, New Holland North America, says it is their marketing development fund campaign which kicks off now. It’s a national advertising campaign in collaboration with New Holland dealers. As he puts it, “It’s a campaign to show that blue is back.” Abe is in the cab of a New Holland T9 Series SmartTrax tractor. I thought the New Holland exhibit was smaller this year until I realized that it’s the big machines on the floor, including this one, that just sort of dwarf everything else. Learn more about what this new campaign means to New Holland and its dealers and customers in my interview with Abe.

Listen to my interview with Abe here: Interview with Abe Hughes

2012 Commodity Classic Photo Album