The Global Poultry Market Manager for Novus International is Scott Carter (on right). I got an overview from him of all the activities Novus is involved in during IPE Week.

To start with Scott says they participated in the International Poultry Scientific Forum with a sponsored lunch featuring David Armano who spoke about social media. David was my interview in this week’s ZimmCast. Scott says he learned a few key things from that presentation, including the fact that academics are the most trusted source of information. Another learning point was that “everybody is empowered, everybody has a voice.” That’s social media.

Another way Novus was involved was with the Animal Ag Sustainability Summit where Scott Hine, Novus Product Management and Operations, spoke about Novus’s commitment to sustainability. I’ll have more on that topic in my interview with Scott coming up soon. Besides these programs Novus is catching up with “old” friends and customers in the trade show.

Listen to my interview with Scott here: Interview with Scott Carter

2012 International Poultry Expo Photo Album