In this week’s program we’re going to use the M word, as in Mobile, as in Float Mobile Learning. I just had a conversation with Chad Udell, Managing Director, about mobile learning technology and what that means for today’s agribusiness customers.

Float Mobile’s parent company is the Iona Group. Chad says the company has a deep history working with agribusiness companies like GROWMARK, Pioneer and Bayer. He says, “There’s a great amount of demand in the marketplace to put the right information in the right people’s hands at the right time.” He says that when growers need information they’re often away from the computer and out in the field. Examples include working with clients to put mobile and updated information in the hands of sales staff at a farm show. Tablets like an iPad or Android device are very cost effective for this purpose. In fact, Chad says mobile application development is surprisingly affordable. He says these applications are simple and do one or two things very well. Float Mobile uses a S3D Process with their clients which means Strategy, Design, Develop, Deliver. He says they work quickly since the whole mobile device world is changing rapidly today.

To learn more about Float Mobile Learning listen in to this week’s program: Float Mobile Learning

Check out their 2012 predictions for the Mobile Landscape on their blog.

Thanks to our ZimmCast sponsor, GROWMARK, locally owned, globally strong, for their support.

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