This is the first full year of our ZimmPoll so I thought it would be interesting to take a look back and share some statistics with you. I am frequently asked how many people responded and what their demographics are. The number of respondents is easy but knowing who they are and details about their life is not since there’s no registration process. But here are a few numbers I can share with you.

To start with, the average number of responses is 110. I’m not sure about you but I think that’s a pretty good number. The total varies widely each week and I think that has a lot to do with the question itself and the particular week and activities that might draw attention elsewhere. So the swing in number of responses goes from highest for the question, “What do you think of USDA’s proposed GIPSA rule?” at 446 to lowest for the question, “With net farm income up this year, how is your income?” at 32. I’ve also noticed that the number of responses varies to some extent by how aggressively we promote it via social media channels like Twitter and Facebook.

Some other questions that generated a higher level response include: “Which biofuel feedstock do you think has best future?”; “Do you believe in man made climate change?”; “What’s Your Favorite Meat?”; “What mid-term grade would you give Ag Sec. Tom Vilsack?”; “Will higher cost (13%) of Thanksgiving dinner affect your meal?” and “Which Republican Candidate for President is best for Ag?.”

So with question choice being very important I’d like to ask what questions you’d like to see us ask. Please post your ideas in comments. Is there something you’d like to ask the agricultural marketing community? What would it be? Thank you and I look forward to another year of checking the “pulse” of the community.

ZimmPoll is sponsored by Rhea+Kaiser, a full-service advertising/public relations agency.