FS PARTNERS in Ontario is pioneering a new use for QR codes in the field so farmers can access updated information about test plots. In case you are not yet familiar with them, QR is short for Quick Response and they are those bar code looking things you can read with a smart phone that are starting to pop up every where these days.

Juli Paladino, FS PARTNERS retail energy administrator in Ontario, helped develop the use of this communications technology for Pursuit of Maximum Yield corn and soybean plots. “So, you’re at a Pursuit of Maximum Yield site, you’re going to scan it and it’s going to take you right to information on our field trials,” she explains. That information can include seed information, treatments, planting dates and even audio updates tailored specifically to that particular site.

As smartphones become more prevalent, people are becoming more familiar with using QR codes to get information, but Juli says they have actually been around for a while. “Originally they were developed in 1994 by Toyota in Japan to track parts,” she said. “It’s been a very commonplace technology in Japan and Asia.”

While consumers in the United States has been slower to adopt the use of QR codes, Juli says farmers are quicker to pick up on new technology. “Farmers are at a higher rate than the general public to be adopting mobile phone technology. They’ve got the smart phone and they’re ready to use it.”

FS PARTNERS used the QR codes at plots in Ontario this year and Juli expects to see more widespread use of the technology at the Pursuit of Maximum Yield plots in the Corn Belt next year. The Pursuit of Maximum Yield is an FS Green Plan Solutions on-farm discovery program geared toward increasing yield per acre to meet the demands of a growing world population.

Listen to or download my interview with July here: Juli Paladino Interview