Novozymes was one of the companies that participated in the AgCareers.com 2011 North American Ag HR Roundtable held this past week at Purdue University. Novozymes is a Danish-based international company which specializes in enzymes for bioag products, biofuels and bio-pharmaceuticals.
Novozymes Recruitment and Employer Branding Manager Darlene Godsey says the company’s workforce has increased tremendously just in the last five years. “With the growth of biofuels specifically in the U.S., we grew substantially, doubling the size of our R&D team and trying to support the growth of the biofuels industry was what drove a lot of it,” she said. Godsey spoke to the roundtable of more than 150 agribusiness employers, professional organizations and college career counselors about what Novozymes is doing to recruit new “Zymers,” the term they use to describe their employees.
Godsey says they worked with a marketing company to develop special tokens that current Zymers could hand out to prospective Zymers. The token sends them to a special website that serves to introduce them to the Novozymes culture and help determine if they would be a good fit. “We wanted the experience for the employees and candidates to be reflective of how we work, that we do things differently, we are innovative and we challenge conventions,” she said.
The Zymer token program was just introduced in March and Godsey says they have already hired six people from that data base. “I have a target of 20 percent of our hires coming from the referral data base in the future,” she said.
Listen to my interview with Darlene here: Interview with Darlene Godsey of Novozymes