This morning Novus International announced the Accelerating Finishing Profitability program. This was done with a group of agricultural reporters in their World Pork Expo tent.

High feed ingredient costs are no longer a temporary blip on pork producers’ radar screens. Instead, lofty corn and soybean prices seem to be here to stay and thus require a long-term strategic solution aimed at helping producers get the greatest possible returns from all their nutritional inputs.

The new Accelerating Finishing Profitability program from Novus International is designed to be one of these strategic solutions. The program helps optimize nutrition and delivers tangible results to the performance and profitability of a pork operation during the grow-finish phase.

Our announcement panel included (l-r) Brad Lawrence, Novus Technical Manager, Pork Business Team, International; Randy Anderson, Novus Senior World Area Director, North America and Mark Bertram, Nutrition & Production Consultant, First Choice Livestock. I spoke with each of these panelists after the presentation and have those interviews posted below. Here is the full presentation to the media: Novus Panel - Accelerating Finishing Profitability

Randy says “We’ve been working on this for a couple of years already. It’s about how can we help you understand how to nutritionally feed your animals differently that will allow you to manage your total costs and your total performance. Ultimately it’s about working with our customers to figure out how to manage their total profitability.” Randy Anderson Interview

Brad says the takeaway message this morning is “allowing producers to challenge the paradigms that they’ve had that have limited their ingredient selections to corn and soy. Instead of saying this is all we can use challenging that paradigm and saying what are the limitations to use and what blend of nutritional technologies will allow you to overcome those paradigms, overcome those challenges and improve the returns you see to your operations by opening up a broader range of ingredient options.” Brad Lawrence Interview

Mark says what the Accelerating Finishing Profitability program is about is “utilizing the technology that Novus has developed and applying those technologies to current industry issues and allowing us to, for example, increase the utilization of some of the by-product feed ingredients that may have been limiting in the past and focusing on decreasing feed costs.” Mark Bertram Interview

2011 World Pork Expo Photo Album