At this year’s Alltech International Symposium there is a new educational track called The New Ag Network. It is a series of presentations on how businesses can market themselves in the new media world we live in today as well as dealing with new regulations and more. One of the presenters is Troy Hadrick, farmer and social media speaker. You can find Troy at Advocates For Agriculture. His game changing experience happened when he posted his first YouTube video to express his displeasure with Yellow Tail wine for their support of HSUS. That support ended shortly afterward.
Troy’s presentation chronicled his personal experiences using social media to become what a lot of us call an “agvocate.” He helped show how relatively simple and powerful today’s new communications channels can be for farmers to speak out on their own and inform and engage consumers.
Troy Hadrick InterviewFollow the action on the Alltech Innovations Blog, including photos, interviews and there will be live streaming of certain sessions.