Farmers may be spending more time online but according to a survey by AgHaven, they are frustrated by the results. This frustration is one of the main reasons why AgHaven was created according to AgHaven President, Srik Soogoor. I spoke with him at the NAMA conference to learn more.

The farmers and ranchers surveyed who spent more than 30 minutes each day on the Internet jumped from 31 percent five years ago to 75 percent today, according to a new survey conducted by AgHaven. And while 12 percent say they did not use the Internet five years ago, that number has decreased to just 3 percent today.

AgHaven surveyed more than 100 farmers and ranchers to find out their online habits. The results uncovered that more than 80 percent of those surveyed use Google for their ag-related searches, but that nearly half of those surveyed were frustrated when search results were not relevant and there were too many options and answers.

Listen in to my chat with Srik during the Agri-Marketing Conference Connection Point: Interview with Srik Soogoor

2011 Agri-Marketing Conference Photo Album