There is a reason why Sullivan Higdon & Sink hate sheep.
We, at SHS, hate sheep because they remind us of marketing that follows instead of leads, communication that blends in and old thinking that’s best put out to pasture. Don’t follow the flock. Choose to hate sheep, too. Choose to make your brand stand out.
So they’re bringing back the Hated Sheep Project to this week’s Agri-Marketing Conference.
The rules are simple and if you keep playing throughout the conference, you could be a big winner. But to share the love, you have to bring on the hate. It’s easy to get started – here’s how:
Check out the Hated Sheep Project located between the hotel and exhibit hall for the current challenge.
Tweet your response to @hatedsheep with the #11AMC hashtag.
Every tweet helps unlock “unsheeplike” surprises for everyone.
Be back at the specified time to get your share of the love.
For those with a competitive streak, keep playing to gain access to a secret VIP event for exclusive hobnobbing and impressive elbow rubbing.*
“Last year, our Sheep-A-Nator display was so well received by NAMA conference attendees, we felt compelled to raise the bar this year,” said John January, Senior Vice President and Executive Creative Director for SHS. “Using our own brand as a test subject, we came up with an attention-grabbing game that combines digital elements with dynamic real-world experiences. In the coming months, marketers will hear more and more about game dynamics and how they will be integrated with social media to engage and influence behavior. The Hated Sheep Project will provide attendees with a glimpse of what is to come in the industry.”
To learn more about SHS, visit our website at www.wehatesheep.com. Discover what the Hated Sheep Project is really all about at www.nama.wehatesheep.com.