Let’s learn what’s new with McCormick Company this week. As part of my ongoing series of conversations with agricultural marketing and communications agencies I spoke with Mark Perrin, President.

Mark says the agency is one of the oldest in the country having started in 1926 in Texas. It has grown to include offices in Amarillo, Kansas City, Des Moines and two offices in Canada. He says they’ve put a real priority on analytics in the last two years. To him that means “doing our best to monetize an advertiser’s investment in marketing communications.” Additonally, they’ve made a real focus on mobile and have partnered with Unwired Nation and a product called Kinita, a mobile-apps-as-a-service model.

Listen in our my conversation with Mark: ZimmCast 293 - McCormick Company

This week’s program ends with some music from Music Alley. It’s called “Under Western Skies” by Gabe Hizer.

Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page