This week’s ZimmCast is with our good friend Mike Deering, Communications Director for the National Cattlemen’s Beef Association. We spent most of last week with Mike at the Cattle Industry Convention and NCBA Trade Show in Denver, but he was too busy to do an interview there so I had to catch up with him over the phone after we got back.

We got to know Mike when he was with the U.S. Grains Council and have been very impressed with his media savvy, especially for such a young guy. He’s not yet 30 years old, but he really “gets it” when it comes to working with media of all types and using social media to communicate with membership and the general public. He is a tireless ball of energy, and along with his communications colleague Mary Geiger they turn out an amazing amount of content for NCBA.

When he went to work for NCBA last May, one of the first things he did was start the Beltway Beef blog for the organization, which has become a brand to identify the cattle organization’s work on behalf of producers.

Mike is also a darn good amateur auctioneer, as we found out at the convention when he worked the mic for the NCBA PAC auction during the second general session. I re-posted the video of him auctioneering below.

Learn more about Mike Deering, Beltway Beef and NCBA’s communications strategy in this ZimmCast: ZimmCast 291 - NCBA Communications

This week’s program ends with some music from Music Alley. It’s called “Cattle Swagger” by Thee Phantom 5ive.

Thanks to our ZimmCast sponsor, Growmark, locally owned, globally strong, for their support.