A draft version of the Beef Industry Long-Range Plan 2011-2013 has been presented here at the Cattle Industry Convention. It will be discussed and refined I’m sure. The hope is that it will be adopted in a final version by the end of this meeting so work can get started on the 3 year plan.

To get an idea of what it has taken to get the plan put together and what’s in it I spoke with Long Range Plan Task Force Member Charlie Mostek, Tyson. Thanks to Rod Smith, Feedstuffs, for snapping a photo while I was doing the interview.

Charlie is one of 23 members on the task force which is made up of a variety of industry organizations. He says that makes it unique. Also making it unique is the fact that it’s a three year plan instead of five as has been done in the past. This effort is an outgrowth of work that had already been done by NCBA, Beef Board and Federation of State Beef Councils.

One of the things that struck me in looking at published notes on the draft is this from the Vision statement, “An industry united around a common goal . . . ” The plan lays out some specific target goals like increasing the value of exports 25% per head. Charlie says that their will be a focus on measurement. So we’ll see what the joint board of directors does on Saturday. You can listen to my interview with Charlie here: Interview With Charlie Mostek

2011 Cattle Industry Convention Photos

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