FMC Corporation has just announced that Swanson Russell will be their communications agency of record for their North American crop business.

Effective immediately, Swanson Russell will work with FMC to provide public relations, strategic marketing, media planning, interactive and advertising support for FMC herbicide, insecticide and fungicide crop protection products.

FMC recently added Swanson Russell as an advertising agency to provide additional support for its growing communications needs in 2011 in addition to supporting its Authority® portfolio of residual products. After further evaluating its product portfolios and projected growth, FMC made the decision to reassign all North American Crop business to Swanson Russell.