Who is Novus International? Well, loyal AgWired fans know and at the recent NAFB convention Trade Talk session a lot more people found out. Pictured are (l-r) Jared Hux, Wendell Knehans and Tracy Barfield.
I spoke with Wendell about this question of just who Novus is. He says Novus is the company that puts together the micro ingredients for a healthy animal’s diet. As he puts it, “We make the other herbs and spices, nutrients, vitamins and antioxidants that complete the animal diet.” This creates healthier and more productive animals and a low cost food source for humans. Also of key importance to Novus is sustainability. Wendell says, “Novus wants to do the right thing for animal agriculture socially, environmentally and economically.” That’s their 3 part commitment to sustainability and their definition of the word.
You can listen to my interview with Wendell here: Novus International - Knehans Interview
While speaking with Jared I learned all about oxidative balance. It’s the balance between the “good stuff and the bad stuff in the animal.” So for Novus it’s all about animal nutrition. Jared points to their work in poultry to create “healthier eggs.”
You can listen to my interview with Jared here: Novus International - Jared Hux Interview