In this week’s program we’re going to learn what’s new at Paulsen Marketing. Listen in on my conversation with Greg Guse, Sara Steever and Kristi Moss. The main topic of our discussion was their just completed project titled, “Adoption of Communication Tools in Agriculture.” You can find a project summary that includes video interviews with the farmers themselves on their website.

Ever wondered what actual farm families would say when asked how they use communication technology in their operations? We did, too. This paper outlines the insightful and sometimes entertaining “real world” feedback that every agrimarketer should hear.

The Paulsenites learned some surprising things from the 25 farm families they interviewed. The study is a natural extension of their regular “Continuing Ag Education Program.” In the photo some of the staff is having breakfast with area farmers. Talk about getting to know the audience that your client wants to reach!

Listen in and find out those key takeaways from this project and expect more from Paulsen since they’re already planning the next one. ZimmCast 284 - Paulsen Marketing

This week’s program ends with some music from Music Alley. It’s called “Aqua Aviation” by Miss Pinkers.

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

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