Some of the latest research being conducted by the Cattlemen’s Beef Board includes environmental footprint research, changes to the National Beef Cook-Off and new lean cuts of meat. To talk about them at the recent NAFB convention Trade Talk session was Robert Fountain, Jr., CBB Secretary/Treasurer.
I thought the environmental footprint research sounded especially interesting. Interesting but sad that money has to be spent to overcome emotional non-scientific information that’s floating around about animal agriculture/production. The good thing is that other valid scientific research along these lines has already debunked some of the myths out there. This study will no doubt do the same and focus specifically on beef.
You can listen to my interview with Robert here: CBB Interview