During the month of September, as part of Hunger Action Month, 55 food banks in 24 states received monetary donations on behalf of Weeding out Hunger, a hunger-relief campaign based on grower purchases of Halex GT corn herbicide. The National Corn Growers Association announced that Kyle Fergason has been promoted to National Corn Yield Contest Manager and will handle the …
Dr. Jay Lehr Discusses Communicating Ag’s Story To Consumers
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. Dr. Jay Lehr capped off the first day of NAMA’s Trends in Agriculture in Minneapolis. Dr. Lehr, an economist and futurist, talked about the challenges agrimarketers have in communicating agriculture’s story to consumers.
NAMA Trends In Agriculture Via Paulsen Marketing
Once again this year I’m sharing a series of videos from the NAMA Trends in Agriculture conference that have been produced by Paulsen Marketing. Here is the first installment. The kick-off session got underway with Mark Pearson of Market to Market, talking about “Agriculture in a Globally Local World.” Pearson says the shift in how we’re connected with the rest …
DDGS Business Conference Featured On AgriTalk
Just because the sponsor of my coverage here at the Export Exchange 2010 DDGS conference is the Renewable Fuels Association, and just because RFA VP Research, Geoff Cooper (right) was being interviewed, I am posting the often seen and purely voluntary AgriTalk post. Host Mike Adams and Producer John Herath are also pictured. I’m just saying that it’s a nice …
Novus Spreads the Truth about Eggs
Did you know that October 8 is World Egg Day? This is a very timely event with all the bad publicity this good food has received lately here in the U.S. Novus International has joined with industry associations on two continents to celebrate this year’s World Egg Day and bring awareness to the affordability and nutritional value of eggs. According …
Connecting International Buyers With U.S. Producers
After leaving the NAMA Trends in Agriculture conference I headed on down the agriblogging highway to another conference of importance to U.S. grain producers. This is the Export Exchange 2010 which got off to an official and social start this evening with welcoming remarks from U.S. Grains Council President/CEO Tom Dorr (left) and Renewable Fuels Association President/CEO Bob Dinneen. The …
Tell Good Stories
Joseph Rueter, Curation Station, talked to the NAMA Trends in Agriculture conference about effective digital brand communities. Actually, our scheduled presenter could not make it and Joseph was called in at the last minute. One of the things he did to prepare included tweeting his followers for their input for what he should tell this group of agrimarketers. How many …
Key Consumer Trends
The leader for the trends team within the consumer insights strategy group at General Mills is Carol Bagnoli. Carol was part of the Macro Food Trends Panel Discussion at the National Agri-Marketing Trends In Agriculture conference. She looks at consumer trends and how they’re shifting including consumer values, behavior shifts outside of food, food trends, health trends, sustainability and demographic …
Debut of Junior National Beef Ambassador Program
Eight youth participated in the inauguration of the Junior National Beef Ambassador Program in Rapid City, S.D. Funded in part by the beef checkoff, the objective of this new youth program is to promote a stronger interest and clearer understanding of the many aspects of the beef industry, its values and virtues, to youth 12 to 16 years old. While …
Food Trends
What are the trends in food facing a company like Hy-Vee? We found out at the NAMA Trends In Agriculture conference from Rose Mitchell, Senior VP, Governmental Relations. Rose says there are four key trends they are looking at that include health, safety, taste and how to cook. She says they listen to their customers to identify these trends and …