Blogging continues to grow in spite of all the naysayers who have thought it wouldn’t “go anywhere.” In fact, I’d dare say that many people who read online content don’t even know they’re on a blog and don’t really care. As you’ll see in a comment from the author of a new eMarketer report (The Blogosphere: Colliding with Social and Mainstream Media), “. . . Over time, blogs will continue to become indistinguishable from other media channels,” blogging has become sort of mainstream. Who’d have thought?

But blogs continue to be important. eMarketer estimates that this year more than half of internet users will read blogs at least monthly. By 2014, readership will rise to more than 150 million Americans, or 60% of the internet population in the US. One reason for the rise in readership is that blogs have become an accepted part of the online media landscape.

I love that. “an accepted part of the online media landscape.” As if it isn’t already. The reason some don’t think it already is has most to do with their own fear or dislike of the mechanism and those of us who have chosen it as our information publishing platform. Or maybe it’s something else. What do you think?