The Evolution of Online Agvocacy

Chuck Zimmerman

While in Chicago I finally got to meet Kelly Rivard who I’ve been connected with via AgChat for some time. She was a participant in the first ever AgChat Foundation Agvocacy 2.0 Training Conference and produced a great video for it. Kelly is also a student at North Central College in Naperville, IL.

Farmers have a story and are learning to tell it more and more. This video was featured at the opening session of the AgChat Foundation’s first ever “Agvocacy 2.0 Training Conference” in Rosemont, Illinois where 50 farmers gathered to learn more about the tools of the trade.

“Agvocacy” is the term coined to represent the act of advocating agriculture. The AgChat Foundation works to empower a community of connected and enthusiastic “agvocates” through social media. This video gives insight on some of the tools used and some of the facts that drive the agvocacy campaign. Every farmer and rancher has a story, and it is time for them to share it.