New Holland is going social and in this week’s program you can learn all about it from Digital Brand Engagement Specialist, Rebecca Yates. I spoke with Rebecca at the Farm Progress Show to learn about how New Holland is using social networking channels like YouTube, Facebook and Twitter.

One of the components of their launch into the new media world is the “Social Media Cow.” The cow will have an official name sometime in the future Rebecca says. Right now it is traveling the farm show circuit, raising awareness and New Holland is encouraging kids and adults to go to their Facebook page and suggest a name. The social media cow is an inflatable that has signs pointing to New Holland’s social media channels. During the show I saw families using it as a photo opportunity.

Hear all about what New Holland is doing in the social media world in this week’s program: ZimmCast 272

Thanks to our ZimmCast sponsors, Novus International, and Leica Geosytems for their support.

The ZimmCast is the official weekly podcast of AgWired. Subscribe so you can listen when and where you want. Just go to our a Subscribe page