New Holland is rebuilding it’s brand and social media is playing a key role in the program. I learned about it from David Greenberg, New Holland Senior Director of Marketing for North America. You can find what New Holland is doing at IAmFarmRaised.com.
David says that “Farm raised is an emotional expression that touches the soul of who we are, how we want to act, how we want to hire and how we want to relate to our customers.” David calls it both an internal and external brand movement that works together. It’s “farmers selling equipment to farmers.” The program includes a YouTube channel, Twitter stream and Facebook page. “It’s our effort to bring our brand to life in the digital space.” Well said because as I hope everyone now knows, farmers are online and engaging and wanting to converse with their suppliers and these mechanisms allow that to happen.
You can listen to my interview with Dave here: Interview With David Greenberg
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