One of the nicest things about coming to a conference such as the 10th International Conference on Precision Agriculture (ICPA) is meeting new friends here. Among some of the folks I’ve met are the good people at Leica Geosystems, who are sponsoring coverage of this year’s event.

In the exhibitor hall, I met up with Harlan Little, Leica’s North American Business Manager. He says for a company that works so closely with precision ag systems, it’s absolutely important to have a presence here.

“The biggest part of it is to have our booth here at the trade show to be able to make sure that all the practitioners that are here at the show, along with the researchers and different people from the industry, all have a chance to see and touch what Leica is all about from an ag standpoint.” Little says Leica is fairly new into the ag market, and a show with this caliber of attendee is a must for his company.

He says they’ve been showing off their tried and true mojoRTK system, as well as the new mojo3D, a seven-inch, touch-screen control unit, that can be used for manual or automated steering.

While there are some producers here at the conference, most of the attendees are from the research and academic fields, and Little is happy to talk to them as well.

“A symposium like this really gives that academia a little bit of what’s the real world capability out there and keeping it grounded as to what the next research piece needs to be.”

Little is glad to be able to make reconnections with some old friends, as well as all the new ones they are making.

You can hear more of my conversation with Harlan, by listening to it or downloading it from the player here: Harlan Little, Leica Geosystems

Also, check out our photo album on Flickr: ICPA Photo Album

Coverage of the 10th International Conference on Precision Agriculture brought to you on Agwired by When it has to be RIGHT!