The NAMA ABEF was the big winner in this year’s R+K Q+A promotion.

This is the second year R+K sponsored its text message promotion, coined “R+K Q+A,” during the annual NAMA conference, held this year April 20–23 in Kansas City. Working in partnership with NAMA leadership and Commodity Update, R+K executed the promotion, which consisted of a series of questions that conference attendees were encouraged to answer via text message. For each text message received, R+K made a donation to ABEF, which funds leadership programs, a national marketing competition and scholarships for agri-business students. R+K donated all proceeds to ABEF, raising $1,800 for the organization.