Just in time for the 2010 Agri-Marketing Conference Paulsen Agribranding has some new information out from their study, “The New Ag Media Model: Conventional + Contemporary Strategies.” In it you can find out how ag media usage differs between older and younger producers.
This study features video interviews from producers who discuss how they use traditional and digital media to make important purchase decisions.
The conclusion?
Today’s ag media landscape is changing rapidly—and so are the channels of trust. This study is free, and there is no obligation. If you’d like to learn more about what is changing in ag media, please give us call at 605-336-1745.
Here’s just one of their video features. If you watch them all you’ll see how varied the responses can be.