The new watchdog project on the tail of the Humane Society of the United States (HSUS) is really showing a bite that matches its bark.

The Center for Consumer Freedom (CCF) just launched HumaneWatch.org earlier this week to expose the agenda and activities of HSUS. It includes a sharp-toothed blog written by CCF’s Director of Research David Martosko, as well as a document library and database tracking the organizations related to the HSUS financial empire. They also have a Facebook page with nearly 2,000 fans so far this week. You can tell it’s already ruffling some feathers.

Speaking of ruffled feathers, it appears the backlash against [yellow tail] wine for its donation to HSUS finally hit the mark. John Casella, managing director of Yellow Tail’s parent company Casella Wines, gave a statement to ABC News this week that said the company will only make contributions to animal groups “without lobbying interests” in the future.

Mr. Casella says he never anticipated any negative criticism of the donation and the intention of the partnership with the HSUS was to celebrate and save animals.

“Being farmers ourselves, we acknowledge those who care for their land and their environment, just as we do,” he said. “We are proud of our rural heritage and value a solid relationship with agricultural communities around the world.”

The company also sent a letter today to the American Agriculture Alliance seeking to mend fences with farmers and ranchers. Meanwhile, Yellow Tail has also apparently taken down all the negative comments about the donation on their Facebook page, but there are still some great videos out there expressing discontent. Check out this one that really hits the mark, produced by Nebraska corn growers.